Hi Michael! Let’s get into it, How long have you been in the performance marketing industry?
I’ve been in the industry for 5 years now. I started off in performance marketing at ContentClick which then got acquired by Revcontent.
And now you’re at Version Two, what do you like most about working here?
Ooo so I would say that Version Two aims to bridge the gap between scalable offers and true brand quality.
What i’m most excited about doing is bringing some really interesting and unique emerging brands to market and introducing them to affiliate marketing. I’m also looking forward to connecting top affiliates to brands they might never have thought about working with in the past.
The way I see it is we want to match the best with the best.
We hear that you in-fact had a background in archaeology. That’s quite the career change! Can you tell us a bit more about that?
I did indeed! I ran projects as far as afield as the Caribbean. I’ve gone from archaeology to affiliate marketing, having been an antique dealer for a short while in between. My friends say I’m just working through the alphabet. Maybe i’ll be a zookeeper one day!
Ha! The Caribbean sounds like a pretty nice place to spend your days working. What sort of companies/brands have you worked with in your career?
A huge mixture, some notable brands off the top of my head are Time Inc, Red Bull and The Telegraph
Nice! And in regards to networking, which affiliate conferences would you recommend?
Affiliate World is for sure my number one. Great for business and the social side is unrivalled. Affiliate Summit a close second. And everyone should do MWC at least once in their lifetime if they’re a fan of mobile tech.
Noted! Are there any newsletters you subscribe to that you’d recommend?
WHAT THE AFF is a great one for know how. STM is a good one too. Oh, and Archaeology Magazine!
What new things do you see happening/working in online marketing for in 2019?
I think this will be a big year for ecom, and we’ll start to see a changing landscape. We all know the issues that the world of affiliate marketing has faced of late, which is exciting for us as we look to disrupt the market with our unique take on the industry, and where we think it’s going. That’s what we want to be a part of.