All Bets Are Off – Or Are They?

Britain’s largest bookmakers have agreed to a ‘whistle-to-whistle’ ban on TV advertising during live sport that airs pre-watershed.

In-Play allows punters to place bets after events have started. It means you can react to what is happening as you watch a live event. Got a feeling about late goal being conceded or think you know who will be next goalscorer? You can bet-in-play on that. 

We’ve all seen Ray Winston’s floating head shouting the live odds at half time. That’s In-Play. A market worth over £1.5bn a year in the UK alone and it’s about to change as we know it. Some say as early as summer 2019.

Many expect the majority of TV spend will flow to other mediums. After all, millions will still be watching the footy and betting on their mobile. You can guarantee the bookies still want to reach them with specials to gain market share over their competition.

One channel expected to prosper is Push Ads where marketers can send notifications direct to a users device at an exact moment in time. 

Check out Pushvertise for how we help reach users at the time they’re most likely to convert.

What the Hell are Push Ads?

Push ads are a new type of native ad format, offering a non-intrusive, user-friendly and highly-engaging way for advertisers to reconnect and expand their audiences. Push notification ads can be delivered directly to users’ mobile, tablet or desktop devices anytime.

Users knowingly agree to receive push notifications via an ‘opt-in’ or ‘opt-out’ subscription on the website, meaning you can almost guarantee elimination of any ‘non-human’ traffic.

To maintain the non-intrusive nature of push notifications, customers will only receive a limited number of notifications a day, with an option to unsubscribe at any time. These measures ensure high-quality traffic and significantly better user engagement.

The type of sectors that Push ads are most effective in include, E-commerce, Lead Generation, App installs and Sports Betting. The click on the Ad typically goes straight to the Landing Page, direct offer or Install – meaning the user journey is short and highly engaged without putting the user off.

Performance can differ depending on the campaign/offer, as well as the ad creatives and geo’s that are being targeted, but in our experience of spending unto $10 million a year on push traffic is that you can see CTR’s of up to 40%!

Push notification ads really exploded onto the scene in 2018 and they are predicted to be an amazing source for performance marketing moving forward. If you get a solid campaign/offer and get it working through push ads, then the rewards are there!

In the words of Salt-N-Pepa…

“Push it, Push it real good”

Find out more on Pushvertise

How We Improved a Leading App’s Revenue through Content Marketing

A market leader in their field, this language-learning app with 1mm+ users was named one of the world’s most innovative companies by Fast Company. They approached us to improve their revenue through content marketing. 

The goal was broken into a two-stage funnel; first stage was getting users to download the app and second stage was optimising performance to paid users.

We primarily used native traffic to target multiple geos alongside several automated creative A/B tests. A variety of images and headlines was essential in order to get a really good grasp of what users responded to the best; not just in terms of initial engagement with content but conversion to App install and then paid subscription.

Our data team made some in-depth optimisations to hone into which sources engaged the most with the brand’s content. Once we found what worked, we narrowed down on the publishers and placements which were proven to drive the most positive ROI and weighted budgets accordingly.

Results were positive and activity scaled to hundreds of leads a day and thousands of new customers a month, driving over 50% of all content marketing for this language brand within the first 3 months of working together.

We Moved In!

Welcome to Box House. Based at the southernmost tip of the Cotswolds in the heart of Wiltshire, Box House was completed around 1807 for Revd Horlock, the vicar of Box. This imposing Bath stone former residence stands in 15 acres of beautifully landscaped grounds just five miles from the World Heritage city of Bath.

Grade II listed in 1980, Box House today has been repurposed to provide elegant and flexible office accommodation rich in period charm while benefiting from modern technology and communication.

The extensive neo-Mediterranean gardens are planted with lush and exotic specimens and sweep down to the banks of the Bybrook, a well known local trout stream.

This provides pups Wombat and Quinn with a lot of great space to run around in and let of some steam.