Conclusion

Taboola, Outbrain and Revcontent all have their own pros and cons. Although they are all comparable native networks, they all have different reach and offer different publishers which are exclusive to them. If you want the biggest amount of scale, you need to be working across all three.

Highlights below:

Best For:

  • Branded publishers – Outbrain (US) / Taboola (UK)
  • Dashboard – Outbrain
  • Guides – Outbrain
  • Support – Taboola
  • Content approval – Revcontent