Britain’s largest bookmakers have agreed to a ‘whistle-to-whistle’ ban on TV advertising during live sport that airs pre-watershed.

In-Play allows punters to place bets after events have started. It means you can react to what is happening as you watch a live event. Got a feeling about late goal being conceded or think you know who will be next goalscorer? You can bet-in-play on that. 

We’ve all seen Ray Winston’s floating head shouting the live odds at half time. That’s In-Play. A market worth over £1.5bn a year in the UK alone and it’s about to change as we know it. Some say as early as summer 2019.

Many expect the majority of TV spend will flow to other mediums. After all, millions will still be watching the footy and betting on their mobile. You can guarantee the bookies still want to reach them with specials to gain market share over their competition.

One channel expected to prosper is Push Ads where marketers can send notifications direct to a users device at an exact moment in time. 

Check out Pushvertise for how we help reach users at the time they’re most likely to convert.