For those thinking of buying on Native, we’ve put together a rough guide to the top 3 platforms, Taboola, Outbrain & Revcontent, to give you an easy comparison.
NB: The below is simply our experience with the platforms and not guaranteed to be yours.
Overall a decent platform with a large variety of publishers and good quality traffic on sites such as Fox, Daily Mail, MSN, NBC, AOL, Business Insider. As long as you setup your targeting and bids correctly you should be able to find it fairly easy to get a decent ROI.
It’s a completely self service platform, meaning that you can signup, setup everything completely by yourself and go live. This isn’t to say that it’s as good as having a repped account with Taboola.
In order to be given an account manager, you are required to spend a minimum of £10k/month. Benefits of having an account manager include features which self-serve users cannot access such as; backend publisher targeting (WLs & BLs), ballpark CPCs to ensure you are competitive on the network, headline suggestions etc.
That being said, Taboola’s self serve is still hyper functional and there are a huge amount of tips and best practices in their help centre (headlines, images, LPs, optimisations, etc).
Before you start, things be aware of are:
- You can’t create an account until you have added your credit card details. Once they have been approved, you will be granted access to Taboola’s ‘backstage’.
- There is no bulk-upload content upload tool. This is apparently in the pipeline to be built out or could be circumnavigated by using a tool like Brax or The Optimizer.
- Average content approval time is 24 hours.
- If any content is rejected, they do not send out an email, instead you have to login to the dashboard to check whether the status of your ad has changed, there are several rejection statuses which you they go into more detail on their help center.
- Time Zone – You can change it by sending an email to your account manager or [email protected]
- Currency – you can choose according to which country you are from.
Next: Outbrain
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