Push ads are a new type of native ad format, offering a non-intrusive, user-friendly and highly-engaging way for advertisers to reconnect and expand their audiences. Push notification ads can be delivered directly to users’ mobile, tablet or desktop devices anytime.
Users knowingly agree to receive push notifications via an ‘opt-in’ or ‘opt-out’ subscription on the website, meaning you can almost guarantee elimination of any ‘non-human’ traffic.
To maintain the non-intrusive nature of push notifications, customers will only receive a limited number of notifications a day, with an option to unsubscribe at any time. These measures ensure high-quality traffic and significantly better user engagement.
The type of sectors that Push ads are most effective in include, E-commerce, Lead Generation, App installs and Sports Betting. The click on the Ad typically goes straight to the Landing Page, direct offer or Install – meaning the user journey is short and highly engaged without putting the user off.
Performance can differ depending on the campaign/offer, as well as the ad creatives and geo’s that are being targeted, but in our experience of spending unto $10 million a year on push traffic is that you can see CTR’s of up to 40%!
Push notification ads really exploded onto the scene in 2018 and they are predicted to be an amazing source for performance marketing moving forward. If you get a solid campaign/offer and get it working through push ads, then the rewards are there!
In the words of Salt-N-Pepa…
“Push it, Push it real good”
Find out more on Pushvertise
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